Global problem turned into Fintech’s seed raise solution

The UN has a global target to bring remittance fees down — yet for millions of migrants sending money home, fees remain some of the highest costs in personal finance, often hidden inside inflated exchange rates. Bless Payments, a Perth-based fintech, had just closed a seed round and needed the story to land as more than a funding announcement — it needed to position the business against an industry problem bigger than itself.

Rather than lead with the raise, Monale framed Bless Payments' funding as proof of momentum behind a real solution to an unresolved global issue: the gap between the UN's target for remittance costs and what migrants actually pay through incumbents like Wise and Western Union.

By anchoring the story in that tension — and positioning Bless Payments' transparent, low-fee model as the answer — the pitch gave media an angle beyond “startup raises money,” landing the story in front of readers who cared about the fintech and policy implications, not just the round size.