Challenge
Habibi Chicken required stronger local visibility and differentiated communications to support growth goals in a crowded category.
Approach
- Developed partnership-led activation ideas tied to commercial outcomes.
- Refined campaign messaging for stronger audience resonance.
- Supported PR execution across key campaign windows.
Outcome
The campaign increased visibility and supported measurable sales uplift during the activation period.
Placeholder content to replace: add verified partner names, campaign dates, and exact performance uplift figures.