What Every Crisis Plan Needs
- Clear severity levels and escalation rules.
- Decision makers by function and shift coverage.
- Approved spokesperson matrix.
- Initial response timeline (first 15, 60, and 180 minutes).
Template: Response Workflow
Step 1: Verify incident facts and source reliability.
Step 2: Convene response team and assign owner.
Step 3: Publish holding statement to key channels.
Step 4: Issue updates on fixed intervals.
Step 5: Debrief and update playbook.
Post-Incident Review Metrics
- Time to first official response.
- Sentiment trend during incident window.
- Stakeholder confidence indicators.
- Recovered demand after incident resolution.
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